Tata Communications announces five-year global host broadcasting deal to cover World Athletics events
“The collaboration kicks off in another huge year for the sport, with 2025 including the World Athletics Indoor Championships in Nanjing in March, World Athletics Relays in Guangzhou in May and World Athletics Road Running Championships in San Diego in September, as well as the flagship World Athletics Championships in Tokyo,” the company said in a statement.
The World Athletics Championships will be held from September 13 to 21, 2024. It is an event “which regularly draws a global viewing audience of one billion people,” the company said.
It added that it will empower World Athletics to captivate a global fan base. “The company will deliver customised, world-class live content to broadcasters across continents, to ensure the action reaches fans in every corner of the globe. As the host broadcaster, it will take on the pivotal role of crafting immersive coverage for World Athletics events globally. Furthermore, Tata Communications will enable broadcasters to elevate the viewer experience and create a connected fan base through localised regional feeds,” the company said.
Dhaval Ponda, the global head of media and entertainment business at Tata Communications, said it is an exciting time of new content and changing viewer demands. “Tata Communications is ideally placed as a global connectivity provider to help World Athletics meet in ambition of bringing athletics and inspirational stories to fans around the world. We offer the global footprint and scalable, resilient solutions necessary to carry these stories from arenas directly to viewers, whether from the UK, Tokyo, USA or beyond.”
Tata Communications shares were trading 1.68% higher at ₹1,910.3 apiece at 12.45pm on June 12.
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