Phil Halliday, managing director of HMV, claimed that the increase in sales is likely due to the changing conversation around streaming services, saying, “When streaming first came out I think a lot of people saw it as cheap and with huge breadth of choice,” and, “but I’m not sure people see it like that now.”
Halliday also noted how CD and vinyl sales have increased in recent years, so clearly there’s something to people wanting more physical media in their lives.
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