Report estimates that global sporting events will bring $1.4 billion to Bay Area | Press Releases
The Bay Area is expecting an estimated total economic impact of $1.4 billion as a result of NBA All-Star 2025, and Super Bowl LX and the FIFA World Cup in 2026, the Bay Area Host Committee (BAHC), a non-profit organization bringing world-class events, has announced.
The report, developed by global management consulting firm Boston Consulting Group (BCG) on behalf of BAHC, reveals that these three events are expected to attract about 500,000 visitors to the region, create or sustain nearly 13,000 jobs, and drive an estimated 400,000 bookings in local accommodations. Other factors driving the positive impact include spending by visitors such as spectators and fans; organizational spending by teams, staff, officials, media, and non-local vendors; and logistics and operations spending to organize events and other adjacent activities, such as fan festivals.
“By hosting multiple celebrated sporting events, the Bay Area will not only be showcased on the world stage, but they will also help fuel California’s economy,” said U.S. Senator Alex Padilla. “These events create jobs, drive tourism, uplift local businesses and unite our diverse communities. We know that with collaboration from key partners throughout the region, these events will be safe, secure, and enjoyable.”
