Netflix has dismissed the idea of bundling with rival streamers, declaring it was already the “go-to destination” due to the depth, variety and quality of its content slate. A recent trend has seen other entertainment giants, such as Disney and Warner Bros. Discovery, bundle their streaming services in a move WBD head David Zaslav hailed as pivotal for programmers in the streaming wars.
As reported by Deadline, Netflix put any speculation to rest regarding a potential team-up with a rival streamer in a letter to investors. “We haven’t bundled Netflix solely with other streamers like Disney+ or Max because Netflix already operates as a go-to destination for entertainment thanks to the breadth and variety of our slate and superior product experience. This has driven industry-leading penetration, engagement, and retention for us, which limits the benefit to Netflix of bundling directly with other streamers.” The streamer revealed that it had added another 8 million subscribers, totaling 277 million worldwide.
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Netflix, however, intends to bundle with “operator partners” and device makers. “From the early days of streaming, we saw partnerships with device makers and pay-TV and mobile operators as key to ensuring Netflix was easy to find and use. These partnerships are a win-win — making it simple for people to discover, sign up, use, and pay for Netflix. In turn, our device and operator partners benefit through increased device sales from consumers seeking devices integrated with Netflix and greater customer acquisition and higher retention as well as the opportunity to upsell higher-value data or content packages,” Netflix’s letter also reads. Comcast and Verizon recently announced new bundles featuring Netflix.
Netflix Reveals a New Video Game to Arrive Alongside Squid Game Season 2
Netflix will release a brand-new Squid Game multiplayer video game to coincide with the eagerly anticipated arrival of the hit show’s second season. The streaming giant made the reveal in the latest letter to shareholders, detailing the streamer’s further expansion into the gaming space. Netflix has adapted well-known and beloved gaming franchises into films and series and has begun the development of games based on its IPs in recent years.
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“In September 2023, we launched Netflix Stories — an ever-increasing catalog of interactive fiction games based on hit Netflix series and films – with Love is Blind. In Q2, we added Virgin River and Perfect Match. Starting in July we’ll launch about one new title per month, like Emily in Paris and Selling Sunset. Separately, we will premiere a multiplayer game based on the Squid Game universe later this year timed to the launch of Season 2 of our biggest TV series ever,” Netflix’s letter reads.
The upcoming multiplayer video game based on the Squid Game Universe will arrive in 2024 to coincide with the premiere of Squid Game Season 2 on Netflix.
Source: Deadline
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