Lighthouse Launches AI-based Intelligent Channel Management with Pricing, Promotion, and Distribution Capabilities |
7.18.2024
Lighthouse (formerly OTA Insight), the leading commercial platform for the travel and hospitality industry, has released Channel Manager. This industry-first AI-powered solution transforms pricing, promotion, and distribution for independent hotels.
Building on the recent acquisition and integration of Stardekk into the Lighthouse platform, this announcement redefines channel management for independent hotels by addressing the long-standing limitations of static pricing, promotion, and distribution technologies.
Independent hotel owners, general managers and sales leaders have traditionally relied on separate pricing, promotional, and channel management tools that lack connectivity and require manual monitoring. These legacy processes and tools are slow, time-consuming, and insufficient to deal with the rapidly changing needs of independent hoteliers.
Lighthouse has automated the analysis of market demand, competitor pricing, on-the-books reservations, and optimal channel distribution to act as a revenue ‘copilot’ for independent hoteliers.
By integrating pricing, promotion, and distribution capabilities in a single platform, independent hoteliers can save time, make better pricing decisions, and automate the process of sending prices and promotional programs to the most desirable OTAs and other channels. The end result is higher revenue, lower channel fees, and more time to serve guests.
Key benefits of the Lighthouse platform for independent hotels include:
- Dynamic pricing & promotion: AI-driven rate recommendations and promotional strategies are automated based on real-time market demand and current occupancy through Lighthouse Pricing Manager.
- Automated parity management: Rate parity across distribution channels is monitored automatically to ensure pricing is optimal, competitive and consistent.
- Intelligent distribution: Pricing, promotions, availability and channel restrictions are automatically pushed to the most optimal channels in real-time with Lighthouse Channel Manager.
- Trusted data and tools: Independent hotels can leverage the same high-quality data that is used by larger chains. Lighthouse powers solutions for over 65,000 hotels globally and is considered the leader in hospitality data quality.
- Customer service: Independent hotels can access local support teams. When you need us, we’re here with support in 14 languages around the globe.
- Easy connectivity: Lighthouse Channel Manager connects with over 200 OTAs and more than 50 PMS systems. Our team is here to make any integration a simple and easy process.
- All-in-one ease of use: Lighthouse provides seamless integration between Channel Manager and Pricing Manager, enabling better pricing and distribution decisions.
“We are dedicated to redefining what’s possible in hospitality technology,” said Sean Fitzpatrick, CEO at Lighthouse. “Lighthouse is the next generation commercial platform built to empower independent hoteliers with the solutions they need to grow their topline revenue, so they can continue to invest in delivering unforgettable guest experiences.”
Lighthouse solutions for independent hotels are designed to break down silos and unify all aspects of pricing, promotion & distribution management under one intelligent, connected platform. This solution empowers independent hoteliers to respond swiftly to market changes, capitalize on emerging trends, and ultimately drive higher occupancy, revenue and profitability.
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