InfoComm Asia, the region’s leading audio-visual trade show, is celebrating the success of its fourth edition. The event took place 17 to 19 July, and welcomed 8,817 unique visitors originating from over 50 countries – a 21% increase over the previous edition.
This strengthens InfoComm Asia’s position as the leading platform in the region for technology, Pro AV innovation, and business.
Chris Kee, executive director of product management from Christie and InfoComm Asia exhibitor, says: “InfoComm Asia has truly evolved into an international showcase. We’ve connected with a diverse range of visitors, including end users, from across Southeast Asia region, Taiwan, China and India. InfoComm Asia has really become an international show over the years.”
“From day one, we’ve seen customers from all across Asia, including key system integrators and consultants,” says David McKinney, managing director from GenerationAV and exhibitor. “InfoComm Asia stands out as the region’s truly pan-Asian show, unlike other events that tend to focus on individual countries.”
Niko Walraven, area vice president APAC of Neat, adds: “We are very happy to be back again but with a much bigger booth. So far, the number of people coming here has been awesome! We had a lot of scans yesterday of people and partners coming in, and everybody had an amazing reaction to [Neat’s booth featuring re-created office environments] and great experiences and great discussions.”
“We are happy to participate every year,” shares David Lau, industry development director of Shenzhen Absen Optoelectronic Co. Ltd. “It is a lot of catching up with our systems integrators, and we get to know more people from Asia and gain more opportunities. If you have never visited InfoComm Asia, you are missing out, especially on Pro AV, because most of the big brands are here, and you can learn all about AV in just one show.”
See also: InfoComm Asia: bridging industries with cutting-edge Pro AV solutions
Biggest event to date
The 2024 edition of InfoComm Asia was the largest to date and included 180 exhibitors presenting 280 brands, with 99 new-to-show exhibitors and over 350 new product launches. The event offered a comprehensive view of the most innovative and advanced Pro AV offerings for Asia’s booming Pro AV market
InfoComm Asia 2024 showcased more than 350 new technologies and solutions, ranging from enhanced advertising displays to location-based audio immersion, smart classrooms, and extended reality (AR, VR, and MR).
Attendees explored the potential of Pro AV in a variety of sectors, including education, entertainment, live events, hospitality, retail, healthcare, security and defence, and transportation.
Exhibits on the show floor included:
- CLT. The firm presented its innovative F-Board, the world’s first backward automatic folding all-in-one LED display, in its Asia debut.
- Neat. Neat collaborated with IKEA to create its exhibit with real-world home and business settings, showcasing the new Neat Board 50 and its entire product line in a human-centred environment.
- Harman. The company demonstrated a comprehensive update of the AMX portfolio and suite (audio, video, and control solutions) using the new MUSE automator platform. It also presented its newly acquired brand, FLUX, which specialises in immersive audio.
- INFiLED. INFiLED, which just marked its 15th anniversary, returned to InfoComm Asia 2024 to demonstrate its WK series, a fine pixel pitch, ultra-thin, high-resolution digital LED display.
- Sennheiser. The firm has entered the unified communications AV bar market with its TeamConnect (TC) Solutions, which include the feature-rich conferencing devices TeamConnect Bars and TeamConnect Ceiling.
Diverse audience
InfoComm Asia 2024 attracted a diverse international audience with its extensive selection of innovative display solutions. Large group delegations of AV and tech system integrators and solution suppliers from the Asia Pacific area attended the show.
These groups included: Dacon Networks (Singapore), ESCO Asia (Vietnam, Singapore, Philippines, South Korea), Global Vision Multimedia (Malaysia, Philippines, Singapore, Indonesia, Japan), Goldenduck (Thailand), KM Technologies (India), LightSource (Thailand), and Mahajak Development (Thailand).
In addition, the event welcomed high-profile vertical market end users such as:
Airports of Thailand Public Company (AOT); Bangkok Mass Transit Authority (BMTA), Thailand; Bhiraj Buri Group; Bumrungrad International Hospital; Central Group; Chulalongkorn University, Thailand; CP Group; Ichitan Group Company Limited; Ministry of Culture, Thailand; Ministry of Digital Economy and Society, Thailand; PPTV; Rajamangala University of Technology Krungthep, Thailand; Saha Lawson Co., Ltd; Siam Piwat Co., Ltd; Suvarnbhumi City Co., Ltd, Thailand; Thai AirAsia; The Mall Group; The Minor International; and various local municipal offices in Thailand.
192 qualified purchasers from Indonesia, Malaysia, Laos, Vietnam, The Philippines, Thailand, and Cambodia were also present and represented high-growth industries such as education, retail, live events and entertainment, tourism, transportation, urban planning, and smart city development.
These buyers took part in guided show floor tours, meeting appointments, and networking activities to address their high volume and short-term purchasing requirements.
Quynh Nguyen, chairman of the Danang Hotel Association and general director of Indochina Beach Hotel, found the insights from InfoComm Asia Summit speakers on future hospitality trends to be particularly valuable and praised the event’s opportunities to network with a wide range of companies and explore innovative technologies.
Thuong Nguyen, deputy chief of museum from Hoi An Center for Cultural Heritage Management and Preservation attended for the first time, and comments: “This is an amazing showcase. I found a variety of solutions that can help enhance our story-telling experience at our museum.”
Industry insights
The InfoComm Asia Summit 2024, a key part of the event, provided an extensive conference programme with 53 sessions over 17 tracks. This attracted 2,409 attendees, nearly 2.3 times more than the previous edition, which had 1,057 delegates across 42 sessions.
The Summit featured 80 renowned industry professionals and thought leaders, who delved into key issues, sharing insights on the evolving Pro AV and technology landscape.
Christina Tse, co-founder and advisor of Pantheon Lab, Hong Kong, spoke at the event and says: “My experience at InfoComm Asia has been awesome. I’ve been able to meet scores of industry leaders, and experts, and delegates who are passionate about innovation and technology.”
As a panel member for The Future of Digital Signage session, Tse shared how generative artificial intelligence (AI) and digital humans can work together to improve customer engagement through digital ad signage.
In addition, InfoComm Asia 2024 also provided opportunities to network and be inspired. Special events included guided show floor tours for new visitors, an offsite technical tour of EGAT Learning Center’s interactive AV installations, the Immersive Sound Experience, powered by TruSound, and an array of networking events for AV system integrators, solution providers, brands, and technology end users.
Upcoming events
InfoComm India 2024 will take place in Mumbai, India, from 3 to 5 September. This event will build on the success of InfoComm Asia 2024, with innovative showcases and a comprehensive educational programme for the fastest-growing economy in the world.
Furthermore, InfoComm Asia 2025 is set to return to Bangkok, Thailand from 23 to 25 July 2025.
June Ko, executive director of InfoComm Asia, says: “I believe that the growth we experienced at InfoComm Asia 2024 in terms of products, exhibits, and interested end users and channel partners is a reflection of the market.
“All industries need enhanced technologies to drive their organizations’ success and stay ahead in our ever-evolving world of communication and interaction. We welcome our InfoComm Asia community to also visit our upcoming InfoComm India event to experience even more markets and innovations.”
InfoComm Asia took place from 17 to 19 July 2024 at Queen Sirikit National Convention Center (QSNCC) in Bangkok, Thailand. It showcased over 350 products, technologies, and solutions, such as Jabra+ software, which offers remote conference room management, Barco celebrating its 90th anniversary with new projection devices, and Christie presenting “3D Temple from China” projection mapping.
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