‘AI PCs offer a friend and companion to the worker’ – Technology News

Artificial intelligence (AI) PCs are poised to change the game with their potential to revolutionise how users interact with technology and enhance productivity across various sectors, says Ipsita Dasgupta, senior vice-president and managing director, HP India Market. Ahead of the launch of HP’s latest AI-powered portfolio, she spoke to Sudhir Chowdhary on the business prospects and her company’s strategy to tap this new market opportunity. Edited excerpts:

What is the market outlook for AI PCs in India? When will the demand pick up?

Globally, the financial impact of AI PCs is projected to become substantial by 2025 and 2026, with AI PCs making up close to half of all shipments in three years. Imagine what that number will be for us, if we are indeed the global workforce of the future, with one of the youngest, most talented, and most skilled populations in the world.

Let me drill into this a little more. With India’s diverse economy, which thrives on strong IT and services sectors and a large base of enterprise and SMB businesses that will only accelerate, the adoption of AI PCs will thrive to further productivity and innovation. As AI technology becomes more integrated into daily workflows, both enterprises and consumers are expected to adopt these advanced PCs at an increasing rate. We are confident that AI PCs will play a pivotal role in shaping the future of computing, both globally and in India, by meeting the evolving needs of modern users and driving significant growth in the PC industry.

Tell us a bit more about your product portfolio; who will be the initial buyers?

We have introduced a wide range of AI PCs for enterprises, government organisations, and retail customers. The integration of AI in PCs is groundbreakingly innovative for the industry and will revolutionise the way we work. Over the coming years, these advances will transform workplaces, and enhance employee productivity as well as wellbeing.

Our AI PC range is designed to cater to all segments of PC users, whether IT professionals, data analysts, or young creators seeking to enhance productivity and content quality. These AI PCs provide powerful tools for seamless data management, top-notch security, and improved efficiency.

Initially, we expect enterprises to be the primary buyers, given their inclination for early tech adoption. Large corporations, IT firms, and data-driven businesses will also be keen to integrate these advanced systems to leverage AI capabilities for data processing, and workflow automation.

However, the potential of AI PCs extends beyond the enterprise segment. And India’s SMBs and consumers have proven to be fast technology adopters and shapers. Creative professionals and remote workers will also find immense value in the enhanced performance and innovative features these PCs offer. From streamlining complex data tasks to creating high-quality digital content, the use cases are diverse and impactful.

How will AI PCs improve the end-user experience?

The shift towards hybrid work environments has fundamentally changed how we use technology, creating a significant opportunity for AI PCs to fuel growth in the PC industry. As more people split their time between remote and in-office work, there is an increased demand for PCs that can seamlessly support both settings. In the PC industry, a notable trend is moving towards delivering smarter, more adaptable devices that seamlessly integrate into users’ lifestyles, empowering them to work efficiently from anywhere.

AI PCs will help millions of enterprises, content creators, data analysts, and freelancers streamline tasks, optimise workflows, and enhance productivity. These PCs can reduce the time spent on repetitive tasks and offer creative assistance. They are set to become the main access point for delivering customised AI models, marking a significant step forward in computing capabilities. They deliver a friend and companion to the worker, in the form of a PC!

What will be HP’s strategy to promote its AI PCs in India?

HP has maintained its leadership position in the Indian PC market for many years. Overall, our strategic focus is on expanding our market presence and enhancing PC accessibility with a future-ready product portfolio. We plan on catering to the needs of all user segments – from SMBs and enterprises to hybrid workforces – by offering advanced, high-quality, innovative, and reliable PCs across India. The potential for each industry, company, and employee to optimise on the value of the AI PC is boundless.

As we look to the future, we see significant opportunities in government and we see government leaders very focused on driving real impact in education, skilling, and MSME growth. We are actively engaging to understand their unique needs, pilot new and fresh ideas, and provide tailored solutions.