Custom Ink — an online source of apparel and “other swag” that businesses and community organizations can customize with printed designs — has refocused on its digital roots in the years following the pandemic.
Last December, the company launched Swag.Space as a “white-label” platform that lets promotional product distributors develop online product catalogs and manage production, inventory, orders, distribution and storage. Swag.Space runs on technology and infrastructure developed by Swag.com, the custom-product ecommerce platform Custom Ink acquired in 2021. Through its integration with the Shopify ecommerce platform, Swag.Space lets client distributors offer their customers “the ability to launch company stores.”
David Doctorow, recently named CEO of Custom Ink.
Now, the customized swag company wants to take its digital strategy to the next level with a new CEO steeped in ecommerce-growth experience.
The company has named David Doctorow, who most recently was the CEO of real estate company Realtor.com, as the top executive to succeed co-founder and CEO Marc Katz, who will remain as chairman of the board. Doctorow will take over the reins and join the board next month.
Marc Kattz, chairman, Custom Ink
“Leading Custom Ink and working with such great people has been an amazing 25-year experience,” Katz said in a statement announcing Doctorow’s appointment. “We’ve undertaken major changes since the pandemic to refocus on our digital roots, and now it’s time for a new CEO to lead us to new heights. David is a proven leader with an impressive track record building digital businesses.”
At Realtor.com, Doctorow was CEO between 2020 and 2023 and “led the business to record revenue, profit and customer satisfaction,” Custom Ink says in its statement. In addition, it notes that, prior to Realtor, Doctorow led growth in eBay’s customer acquisition and retention efforts as head of global growth and, as chief marketing and strategy of online travel services company Expedia, “helped double” sales and profits.
At Custom Ink, Doctorow says he sees “tremendous potential for further growth” at as the personalized products company continues to develop its digital offerings.
Custom Ink is supported financially by Great Hill Partners, its primary growth equity backer.
Paul Demery is a Digital Commerce 360 contributing editor covering B2B digital commerce technology and strategy. paul@digitalcommerce360.com.
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